Build Market and Sell Your Online Courses with Ease All in One Platform in 2025
Kajabi is the ultimate all-in-one solution for creators, entrepreneurs, and businesses to create stunning online courses, membership sites, and sales funnels – no tech skills required!
What is Kajabi, and Why is it the #1 Choice for Online Course Creators?
Kajabi is the all-in-one online platform for the entrepreneur, coach, or professional who wishes to have a great deal of ease when building, marketing, and selling online courses, membership sites, and digital products. Whether you are fresh in town or some big shot already, this is one huge tool with which to create courses, websites, do email marketing, and automate sales funnels all at once.
With Kajabi, you will be able to do the following:
Create dazzling online courses with its intuitive drag-and-drop course builder.
Lay out professional websites and landing pages without knowing how to code.
Automate your marketing activities with embedded email campaigns and sales pipelines.
Let your products fly off the shelves with seamless, secure payment integrations.
Kajabi is trusted by more than 50,000+ creators around the world and has helped users earn billions in revenue. If you’re looking for a platform that makes the process of running an online business simple and maximizes your earning potential, look no further than Kajabi.
Key Features of Kajabi: Comprehensive Tools for Course Creation, Marketing, and Business Growth
1. All-in-One Platform
Kajabi is a full suite that integrates all the different tools into one seamless experience. Unlike other websites, whereby you would have up to three subscriptions, such as WordPress, MailChimp, and Stripe, Kajabi unifies course creation, email marketing, website building, membership sites, and payment processing in one platform. This reduces third-party integrations, saving you both time and money.
2. Course Creation Tools
Kajabi comes with an intuitive drag-and-drop course builder that lets you create interactive courses in minutes. You can include text, video, audio, quizzes, and assignments within your courses. The system allows you to arrange your content into modules, lessons, and categories to get the most out of navigating through them. It also includes features like drip content for schedule releases and embedding of multimedia to make sure students receive a diverse and engaging learning experience.
Various Delivery Options: Choose from live coaching, on-demand video lessons, even PDFs-how you structure it, Kajabi will oblige. To keep students even more involved with every lesson, consider adding interactive modules such as tests, homework submissions, and in-course discussions. Monitor the course-taking students achieve via this certificate completion rate.
3. Website Builder- Customizable
Kajabi boasts a website builder with no requirement for coding. Be it a landing page or a full website, with its visual editor, Kajabi will grant you the ability to build and launch websites in record time. Using any of the several templates and design elements, the look of your site can be changed to mimic your brand.
Drag-and-Drop Design: Easily customize colors, fonts, and layout with simple drag-and-drop tools. Pre-built Templates: Choose from professionally designed templates or build your own design from scratch. Responsive Mobile Design: Kajabi’s themes are mobile-optimized, ensuring your website looks great on any device.
4. Email Marketing & Automation
Kajabi gives you powerful email marketing tools to grow your audience, nurture leads, and turn them into paying customers. With Kajabi, you can design sophisticated email sequences, automate communication, and segment your audience based on their behavior and interests.
Automated Email Sequences: Create email drip campaigns that will automatically nurture subscribers and customers with value.
Behavioral Triggers: It helps in sending custom messages with users’ activities such as page visits or purchases to improve conversion rates. Segmentation: Segment your lists by demographics, purchase history, or behaviors for targeted emails.
5. Sales Funnels and Pipelines
Kajabi sales funnels can be used to create a seamless process for acquiring, nurturing, and closing leads. This feature will provide customizable landing pages, opt-in forms, checkout pages, and email follow-ups that help boost sales.
Custom Sales Funnels: Build funnels for product launches, email signups, lead magnets, and upsell offers using pre-built templates.
Pre-built Pipelines: Kajabi offers various pre-configured pipelines which take your customers through every step of the sales process.
Conversion Rate Optimization: Funnel performance and observe which pages/offers work best in terms of conversion to optimize your sales strategy accordingly.
6. Membership Sites & Community Building
Kajabi helps in building membership sites that allow exclusive access to content for members only. Besides this, it enables you to give and take engagement over your brand for community building to keep your members motivated and glued to your platform.
Member-Only Access: Lock content so that only paying members can access it, adding a layer of exclusivity. Community Forums: Build discussion areas where members can interact, ask questions, and share insights; this will help nurture a sense of community. Content Dripping: Release content gradually to keep members coming back for more, enhancing user retention.
7. Payment Integration & Checkout
Kajabi makes the whole process of receiving payments with Stripe and PayPal seamless. You get to accept payments from anywhere in the world without thinking about the pain of an annoying setup process. Moreover, Kajabi empowers you to use different types of offers, such as one-time, recurring, or payment plans.
Global Payment Options: Get paid in your preferred currency and accept customers from across the world. One-Click Checkout: Optimized checkout ensures frictionless conversion with minimum cart abandonment via Kajabi.
Coupon Codes & Discounts: The ability to create promo codes for discounting in order to incentivize new customers or reward repeat ones.
8. Deep Analytics & Reporting
The built-in analytics that Kajabi offers give you the insights necessary to measure performance. Track key metrics such as sales, revenue, conversion rates, course engagement, and more-all so you can make better-informed decisions.
Detailed Performance Reports: Comprehensive reports on sales, membership data, and email campaign performance.
Track User Engagement: Monitor student activity within your courses to find weak points to enhance learning experiences. A/B Testing: Run A/B tests on landing pages, email sequences, and offers for better conversion rates.
9. Managing Affiliate Programs
Kajabi features the integration of affiliate marketing, where you can open an affiliate program to extend your reach for bigger causes and profits. You can recruit affiliates, track sales, and even pay commissions within Kajabi for convenience.
Track affiliate sales, clicks, and commissions on an easy-to-use dashboard.Customize your commission structures-set your own terms and rates for affiliates.
Affiliate Payouts: Easily pay your affiliates through integrated payment systems like PayPal.
10. Learn on the Go with Mobile App
Kajabi mobile application allows students to access courses and all content from anywhere. Using this app, learners get more chances of going through their content on-the-go and interacting with the same effortlessly via smartphones and tablets.
Course Materials: Students can view course material, take quizzes, and have discussions directly via their mobile phone.
Push Notifications: Keep your students in the know-remind them, update them, or send them important notices via the app. The app by Kajabi allows lessons to be downloaded and accessed offline, making it perfect for busy students who need flexibility.
11. Customer Support & Knowledge Base
Kajabi provides customer support 24/7 through live chat, email, and even by phone for higher-tier plans. It also has very extensive documentation, tutorials, and training videos on how to effectively use the platform.
Live Chat Support: Receive immediate answers to any issue or question you may have.
Detailed Documentation: Get access to a wide range of articles and guides that cover every aspect of using Kajabi.
Onboarding Support: Receive onboarding assistance to help you get your course or membership site up and running quickly.
12. Integrations & API
Kajabi integrates with a wide range of third-party tools and services. Whether you need to connect with your CRM, webinar software, or marketing tools, Kajabi offers a host of integrations to make your workflow seamless.
Popular Integrations: Integrate with tools like Zapier, Google Analytics, Mailchimp, and more to expand Kajabi’s functionality.
Webhooks & API: Developers can take advantage of Kajabi’s API and webhooks to automate processes and connect with other systems.
Top Benefits of Using Kajabi for Online Course Creation & Marketing
From every direction, Kajabi has emerged as one of the most wholesome yet simple systems developed for creators, entrepreneurs, and educators to bring online businesses into existence. Be it the development of an online course, setting up membership sites, or selling digital products, Kajabi provides all-encompassing features that each facet of your business requires. The following are the major benefits of using Kajabi:
1. Seamless Course Creation and Content Delivery
With Kajabi, you are able to create all types of digital content, including video lessons, quizzes, and additional, downloadable resources. The intuitive drag-and-drop editor within the platform helps you to structure your courses in logical flow without needing technical expertise. Whether one needs to create a full course or a single lesson, Kajabi does it without making the process hard and complicated. You can also create high-quality videos, integrate multimedia, and even offer assignments or certificates for completion to make your courses engaging and interactive.
2. Powerful Marketing Automation
Among the most outstanding features of Kajabi is the way it automates your marketing. Automation in Kajabi allows you to configure email campaigns that automatically trigger upon user actions, such as signing up for a free trial or buying a product. With this, you will be able to take care of leads, promote special offers, and keep customers engaged throughout their journey. You also get to categorize your e-mail lists regarding customer behavior by sending specific messages more likely to make each audience resonant. The automated follow-ups help save your time by maximizing engagement.
3. Solid Sales Features
Kajabi simplifies the sales process by housing vital sales features on one platform. Kajabi automates the beautiful sales pages and checkout forms for payment processing, managing subscriptions, one-off charges, and payment plans in recurring subscription-based pricing. On Kajabi’s back end, support for several payment gateways-again, out of the box-integrates like PayPal or Stripe and opens your account for seamless international acceptance. Kajabi also does the upsell funnel thing for you by offering extra products or services to your customers when they checkout in order to make more money from your sales.
4. High-Converting Landing Pages and Websites
Kajabi boasts a number of high-converting templates that make the process of landing page creation easier than ever. You’ll have the ability to personalize these templates to match your branding and tailor them to specific promotions, product launches, or lead magnets. With the drag-and-drop editor, it’s so easy to set up opt-in pages, sales pages, thank-you pages, and so much more. These pages were designed to maximize conversions and fit into your marketing campaign, whether it be capturing leads for a free webinar or offering some kind of limited-time discount.
5. In-Depth Analytics and Insights
Kajabi provides an enormous amount of data around the performance of your content, emails, and marketing campaigns. Its full-featured analytics dashboard gives you real-time insights into key metrics like revenue, user engagement, and course progress. Monitoring these data metrics lets you pursue new ways of enhancing your marketing efforts, optimizing your courses, and increasing overall conversions. Detailed analytics also let you trace the lifetime value of each customer, giving you a clear view of your business’s performance.
6. Scalable and Customizable Infrastructure
Kajabi grows with your business. When your audience grows, Kajabi has got you covered so you don’t face technical issues or bottlenecks. Thousands of users, large membership sites, product catalogs-anything that you need to scale bigger and better, Kajabi is ready for it. Launch your very first product or run a successful online business-the infrastructure and scalability lie with Kajabi. With this, it would appear that there’s a high degree of personalization possible, which will let you edit not just your website and checkout but courses for your brand.
7. Easy Managing of Membership Sites
Kajabi is highly capable when it comes to creating and maintaining membership sites. You will be able to create private member areas, provide exclusive content, and build an active community around your brand. With Kajabi, you can offer membership with recurring billing: monthly, yearly, or on custom cycles. What’s more, memberships can have multiple tiers to let you treat different customers differently-provide more exclusive content or special features to your premium subscribers.
8. Seamless Integration with Third-Party Tools
With Kajabi, it is rather easy to create a bridge for other tools and platforms in use. Among the integrated popular third-party services are Stripe, PayPal, Google Analytics, Zapier, and many others. That will make it simple to sync Kajabi with your present tools for accounting, marketing, analytics, and customer relationship management. Use integrations to automate workflows, track sales, and create one unified business ecosystem.
9. Excellent Customer Support and Resources
Kajabi’s support ensures that you get the assistance you need just at the time you require it. Whether you need a technical problem sorted, answers about best practice, or simply a hand navigating the platform, all you need is to contact Kajabi’s 24/7 Customer Support team on live chat or via email. Additionally, Kajabi has an extensive knowledge base, video tutorials, and a very lively community where you get to learn from fellow entrepreneurs and share experiences.
10. Mobile-Friendly Design
In the modern world, a mobile-friendly platform is an essence, and Kajabi doesn’t fail in this aspect. It ensures that your content-course, emails, or landing pages-are fully responsive and look awesome on any device. Due to this approach, customers can access courses and resources on-the-go, hence improving the user experience and engagement rate.
11. All-in-One Solution
Kajabi places everything one would need to run an online business in one place: from content creation and marketing down to analytics of sales. Kajabi consolidates all the tools a user will need into one solution. You won’t need to juggle several software subscriptions or toggle between platforms; Kajabi simplifies your workflow by putting course creation, marketing automation, payment processing, and customer management in one place.
12. Time-Saving Templates and Pre-Built Funnels
Kajabi has a ton of prebuilt funnels, landing pages, and email templates to save you a lot of time and effort. From creating an email sequence for your product launch to designing a sales page for your course, you can get started immediately with Kajabi’s templates. These templates are fully customizable and designed to help convert more leads into paying customers.
13. Content Security and Ownership
With Kajabi, full control is retained over your content and customer data. It allows for security in hosting and protection of content so that unauthorized access to the materials can’t be allowed. This means your courses, videos, and digital products are safe from piracy, and any customer data maintained in the site is kept secure.
14. Constant Updates and Innovation
Kajabi is on the continuous development of its platform with new features, improvements, and enhancements to keep up with industry trends and the growing needs of users. Whether it is a new marketing tool, a new payment integration, or some other UI update, know that Kajabi is always working in your best interest to make sure you have state-of-the-art tools to grow your business.
With Kajabi’s all-inclusive set of features, entrepreneurs, course creators, and marketers have successfully created and scaled their digital businesses. Since the platform is designed to save your time by reducing the complexities of business tasks, you will see insights that support business growth. Whether scaling a business or launching your next product, Kajabi has the resources and support required to make every dream a living reality.
Kajabi FAQs: Everything You Need to Know About Kajabi's Features, Pricing, and Support
1. What is Kajabi?
Answer:
Kajabi is an all-in-one platform that allows online entrepreneurs to build, market, and sell their digital products: think website, course, membership site, coaching programs, and digital download. Kajabi offers features like email marketing, sales funnels, website design, and analytics that enable you to operate your entire business on this single platform with no need for integrations with third-party apps.
2. How does Kajabi compare to other online course platforms?
Answer:
Kajabi stands out for its ease of use, versatility, and all-in-one approach. Unlike other platforms, which may require third-party integrations for key features like email marketing, payment processing, and website design, Kajabi offers everything in a single platform. Additionally, Kajabi’s user interface is intuitive, making it beginner-friendly while still offering advanced features for more experienced users. Unlike Teachable or Thinkific, Kajabi offers more website customization options, affiliate marketing by default, and advanced automation capabilities.
3. Can I use Kajabi for online courses and memberships?
Answer:
Yes, Kajabi does support online courses and membership sites. You can create structured online courses with multimedia content, quizzes, and certificates. You can also build membership sites with exclusive content that can be gated by subscription. Kajabi offers flexible membership options, including recurring billing, and allows you to create different tiers for your membership programs.
4. What types of content can I sell on Kajabi?
Answer:
By utilizing Kajabi, you’re able to sell: Online Courses: feature-rich online courses with video lessons, text, images, quizzes, and certificates. Membership Sites: subscription-based membership sites where customers enjoy exclusive access to the content. Coaching Programs: individual or group coaching services with integrated scheduling tools. Digital Downloads: sell eBooks, PDFs, templates, or audio files. Webinars: host live or pre-recorded webinars and charge users for the access.
5. Is Kajabi applicable for small businesses or entrepreneurs?
Answer:
Yes, Kajabi will be ideal for small businesses, startups, and entrepreneurs. You can start with one product on this all-in-one platform and scale up over time. You can create your website, build a customer base, and market your products from one place. The ability to automate various aspects of your business, like marketing and sales funnels, saves you time for the growth of your business.
6. What are the integrations of Kajabi?
Answer:
Kajabi integrates with most of the popular tools and platforms that extend its functionality. These include among others,
Email Marketing & CRM: Mailchimp, ConvertKit, ActiveCampaign, etc.
Payment Processors: Stripe and PayPal for secure transactions.
Webinars: Zoom along with other webinar platforms.
Analytics: Google Analytics and Facebook Pixel for tracking and insights.
Zapier: This allows one to connect Kajabi with hundreds of other applications including Google Sheets, Trello, Slack, and many more.
7. How does Kajabi help in marketing and sales?
Answer:
Kajabi offers powerful marketing and sales tools to help you promote your products and increase your revenue. Some of the key features include:
Email Marketing: Make and automate email campaigns to engage your audience and drive sales.
Sales Funnels: Create automated sales funnels to guide leads through a process of conversion.
Landing Pages: Design high-converting landing pages with drag-and-drop ease.
Affiliate Marketing: With an affiliate program in place, you will be able to encourage others to sell your products for some commission.
Coupons & Discounts: Provide special promotions and discounts to motivate people to purchase.
8. Does Kajabi support the automation of my business?
Answer:
Yes, Kajabi does provide a robust automation feature that enables you to automate your business. You can automate several processes such as:
Email Sequences: You will send automatic emails via actions such as sign-ups, course completion, or buying.
Product Drips: Through a “drip” system, deliver your content over time, where the passing of time unlocks new content to keep your audience engaged.
Follow-up Emails: Automated follow-up emails in case of abandoned carts, unfinished courses, or re-engagement campaigns.
Customer Tags: Segmentation and automatic tagging of your audience by their behavior, such as course completion and interest in certain products.
9. Does Kajabi offer customer support?
Answer:
Yes! Kajabi offers full customer support through multiple channels. You will have access to the following:
Live Chat Support: You will be able to use live chat support during business hours for real-time support.
Email Support: You will be able to reach out with questions when any issues arise.
Help Center: A knowledge base full of articles, video tutorials, and FAQs to take you through how to use the platform.
Community Forum: Share tips and ask questions in the user community of other Kajabi users.
Also, Kajabi provides personalized onboarding sessions for new users in getting started with the platform.
10. How much does Kajabi charge?
Response:
Kajabi charges three different prices based on your needs of business:
Basic Plan: Up to 3 products, 3 pipelines, and 1,000 active members
Growth Plan: Up to 15 products, 15 pipelines, and 10,000 active members
Pro Plan: Up to 100 products, 100 pipelines, and 20,000 active members.
With each plan, you get access to more advanced features related to automation, integrations, and reporting. Kajabi offers a 14-day free trial so you can get started with their service without making a long-term commitment.
11. How secure is Kajabi?
Answer:
Kajabi takes security very seriously, applying the best practices to guard your data. The key features in its security include:
SSL Encryption: Kajabi uses SSL encryption for the protection of data transferred between the customers and the platform.
Payment Security: Kajabi uses Stripe, PayPal, and other trusted payment processors for the transactions. That means it will keep all your financial information secure.
Data Backup & Recovery: Kajabi backs up its data periodically, so your content and customer information are safe in case something bad happens to it technically.
12. Can I run multiple businesses on Kajabi?
Answer.
Yes, with Kajabi’s flexible plans, you can run multiple businesses or brands under the same account. You can create different websites, product offerings, and sales funnels for each business. This is particularly helpful for entrepreneurs who manage more than one brand or niche.
13. What kind of support does Kajabi offer in building my site and products?
Answer:
Kajabi gives you extensive support to help in building your site and products.
Drag-and-Drop Builder: Use the drag-and-drop builder to customize your website, landing page, and email templates.
Tutorials & Training: Video tutorials, guides, and best practices on creating online courses, membership sites, and digital products.
Dedicated Account Managers (Pro Plan): For high-level users, Kajabi assigns an account manager that will guide you in setting up and optimizing your Kajabi account.
14. How to manage customer data on Kajabi?
Answer.
Kajabi has an inbuilt CRM system. You can manage data of all the customers, track user progress, segment your audience on the basis of their behaviors and their responses to your product. Gather customer feedback, analyze user engagement, and store a history of interactions with clients on Kajabi.
15. What is the refund policy of Kajabi?
Answer.
Kajabi has a 30-day money-back guarantee for paid plans. If you’re not satisfied with the platform within the first 30 days of subscribing, you can request a full refund. However, you are not obligated to commit to anything with the 14-day free trial, and you can cancel your trial at any time without being charged.
Kajabi Transformed My Online Business – A Game Changer
Testimonials
Kajabi is an excellent platform for entrepreneurs who want to sell online courses, memberships, and digital products. Its all-in-one approach includes website hosting, email marketing, and automation, making it a great choice for those who want to streamline their online business. While it's more expensive than some competitors, the value it provides justifies the price.
Kajabi stands out for its intuitive interface and ease of use, making it ideal for creators without technical skills. The drag-and-drop website builder and marketing tools make it simple to launch and scale an online business. However, its pricing might be a barrier for beginners compared to other course platforms.
Kajabi offers powerful features like built-in sales funnels, email campaigns, and course hosting. It's a fantastic platform for content creators, but customization options can be somewhat limited compared to WordPress or custom-built solutions. If you prioritize simplicity and automation, Kajabi is a great choice.
